Boerner Communications

Arts and Entertainment

In today’s fragmented media universe, clients in the arts and entertainment category are hard-pressed to establish and maintain effective share of voice and brand distinction before multiple publics. The principal in our arts and entertainment PR division is well-experienced in message development and creative executions that can help your brand stand apart, projected to the audiences that are important to you.

Here is the experience that can be brought to your account in our arts and entertainment division:

Former NBC Media Relations professional (New York) who in a previous tenure represented every NBC major division on a corporate level, in addition to providing unit publicity for primetime series, live late night series (Saturday Night Live and the Tomorrow Show in their heyday) and White House specials.

While at NBC:  

  • Highly effective publicist in all areas – corporate, television, and radio and new technologies communications activities, including teletext operations.  Responsible for press relations with trade and consumer press for all corporate publicity projects, including NBC’s prime-time schedule and all NBC operating and staff divisions.  Activity included preparation of weekly trade publication news summary for NBC top management.
  • Created, developed, and wrote publicity material about all divisional activity and all key NBC executives.  Corporate function entailed extensive work with NBC-TV Network division, as well as the NBC Television Stations, NBC Teletext and NBC Enterprises, as well as the NBC Owned and Operated Radio Stations (O&O) and NBC’s network radio operations: NBC Radio Network, and the launches of The Source, NBC’s young adult radio network and NBC Talknet, an all-talk radio network.
  • Dual function of being unit publicist for a number of NBC-TV programs, including Saturday Night Live, Friday Night Videos, the Tomorrow Show With Tom Snyder,  St. Elsewhere, as well as a number of NBC-TV specials, including White House liaison and unit publicist  (Christmas In Washington and Dear Mr. President).

While at Young & Rubicam, at the time the world’s largest U.S. based advertising agency, based on revenues:

  • Management of press relations with business, advertising, trade, and consumer press for activities involving the creative product and business of Y&R general advertising offices in New York, Chicago, Detroit, San Francisco, Cedar Rapids, Cincinnati, Houston, Rochester, and St. Petersburg, in addition to Y&R agencies specializing in direct marketing and medical advertising.
  • Activity included press campaign for the start-up of Young & Rubicam Entertainment, whose major client was Walt Disney Company.  Other work on behalf of Y&R’s clients included the regular planting in the press of creative work, e.g., Lincoln-Mercury, AT&T, General Foods, Dr. Pepper, KFC, Metropolitan Life, NYNEX, and other major accounts.

As an independent consultant:

  • Developed national publicity material for The Civil War, the acclaimed, record-shattering miniseries on PBS, in addition to other Gm Mark Of Excellence presentations, including The Kennedy Center Honors and various Bill Moyers specials.

At Rubenstein Associates:

  • Highly-effective publicist specializing in intensive media relations on behalf of a broad range of national and regional accounts.  Significant expertise and versatility in generating high visibility for media-industry specific, business and generalist account activity/ Account activity included work on behalf of a diverse group of clients, including:

Magazines: SPIN, Essence, Income Opportunities, and Inc. magazines) and for Guccione Media L.L.C, Bob Guccione, Jr.’s publishing group enterprise with investment banker Fechtor, Detwiler & Co.

Additional activity included the planning, development, and execution of ongoing national, regional, and city-specific business publicity on behalf of Inc. magazine, its Inc. 100 list of publicly traded companies, and on-site publicity on behalf of the Inc. 500 convention of privately held fast-growth firms.

Dot coms: (start-up, booking tee times website)

Media industry-related international and domestic business accounts: The McGraw Hill Companies (publishing conglomerate); CMG Worldwide (global celebrity licensing); The Recovery Network.

Advertising: Arnold Worldwide (large agency); DZP Marketing Communications (small agency); InSite Advertising (location-based agency); Thomson-Leeds (point of purchase agency; the Romann Group (small entrepreneurial agency), the London International Advertising Awards (global ad competition); Advertising New York (trade group).

Retail: The Stop & Shop Supermarket Company

Additional specialty with entrepreneurial accounts and individuals.  How might we help you and your brand?